ListeNation Call
ListeNation Text Messaging
ListeNation Pre-Recorded Follow-up System (PFS)
ListeNation Call
How long does it take to put a campaign together?
Once we have all the materials necessary, a ListeNation Call can be implemented in as little time as twenty-four hours if needed. Our goal is to provide you with all the expertise our company has to offer. To accomplish this goal, we establish a process timeline which allows for ample time to set up your campaign. This averages out to roughly 5 to 7 working days.
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Can your company provide me with the data I need?
No, ListeNation does not provide data. ListeNation feels it is a conflict of interest to provide the data for our clients. We do have several providers and partners we would be happy to refer you to.
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Do I have to subscribe to the "do not call" list?
ListeNation does not engage in any campaigns that require subscribing to do not call lists. Opt in databases, calls to established clients and business to business (B2B) marketers do not have to obtain these lists and are exempt from federal telemarketing rules.
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Is this type of marketing legal?
ListeNation will not engage with any client or call campaign that is not 100% legal.
B2C (Past and Current Customers): The Federal and State laws have several guidelines which need to be examined when dialing to your existing client base. For the most part, this is legal within a certain window of time since the last business was completed or application was placed.
B2C (opt-in): These calls, in most states, are not regulated to the same extent as a cold call. If you have permission from your customer to market to them, the government will not regulate these calls.
B2B: Though there are many regulations in the public sector the government has never hinted at regulating business to business marketing. Being able to pick up the phone and call a potential client is the backbone of American enterprise and the government has yet to feel the need to regulate the methods businesses use.
ListeNation will not engage in any illegal activities. We recommend contacting your own attorney before taking on any new marketing avenue. There are laws that apply to your specific industry and sphere of influence; and only your own counsel will be able to advise you on these matters.
For more information please visit https://telemarketing.donotcall.gov
Do I need any special equipment to record my message?
The recording process is as simple as recording your voice mail at home. Once you have decided to move forward with your campaign, our friendly staff will email you the instructions. The process is as simple as picking up your phone, dialing a phone number and recording at the beep.
ListeNation will also accept any digital voice format if you choose to record at a studio or by any other means.
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Do I have to write my own script?
No. ListeNation is a full service provider. We will be with you every step of the process. Whether you prefer to email us a completed copy of a script of your own design or choose to have us write the script from the collateral marketing material you provide us, your satisfaction with the scripting process is guaranteed. We are dedicated to making sure you are completely satisfied with your script before we even begin talking about the recording process. We will not dial it until you are thrilled with it.
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What happens when someone picks up the phone?
ListeNation provides several different options for live answer solutions. Our friendly staff will converse with you and decide the best course of action to deal with this option.
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What do you do if my phone numbers have extensions?
ListeNation has several proprietary methods for dealing with phone extensions. Since we feel the way we handle this opportunity is very unique, we will not post this information on the internet. Once we begin executing a campaign with you, our Customer Service will walk you through the process. ListeNation has been executing business to business campaigns for several years with great success. This success begins with being able to reach the person you intend.
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What time of day will my calls go out?
ListeNation can execute calls at any time of day 24/7/365. However, our customer service staff will interview you regarding your customers and based on the information you provide, will recommend the best time to reach your list.
What does this service cost?
Click Here for ListeNation Call Pricing Sheet
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FAQ ListeNation Text Messaging (SMS)
What is SMS text messaging?
SMS text messaging or "texting" is a text based message; much like email, that is sent to and from wireless devices. SMS text messages are limited to 160 characters.
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What happens if someone’s cell phone is turned off or out of cellular signal range?
The text message will be delivered once their cell phone is turned on or they return back with-in cellular coverage.
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What kind of regulation is there for texting?
Texting is highly regulated in order to avoid the spam situation that has evolved within the email media segment. Since wireless carriers regulate all SMS traffic they require that all text marketing be double opt-in.
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What is double opt-in?
Double opt-in means your lead has had to agree twice for you to market to them. Your lead will have a chance to opt-out after they are added to your list. They must respond in the affirmative or they will not be added to your list and you will not be able to market to them.
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Why double opt-in?
Double opt-in is mandated by the FTC & FCC. The benefit of double opt-in leads is that you can continue to market to these leads until they ask you to stop. No other regulation from the FCC or FTC applies.
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What is a short code?
A short code is a unique number that identifies a particular Text provider: Basically, a web address for texting. A short code is the number you text to reach a company, much like you text to a phone number to reach an individual. Like web addresses, short codes are regulated by the government.
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What is a key word?
A key word is how a texting company knows which campaign your responding to when you text to a short code. You can pick the keyword that best describes your campaign and something your lead will easily identify with. A key word can be any word or combination of letters and numbers; up to 10 characters.
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What is a text-to-win campaign?
A text-to-win campaign is a text messaging campaign where a lead is inclined to sign up for your opt-in database because a prize or reward is being offered. Leads will text to our short code and your keyword to sign up to win your contest and at the same time, double opt-in for your future marketing campaigns. For example ListeNation ran a text-to-win campaign at TS2. Leads were encouraged to text TS2 to our short code to win an iPod Touch. At the end of the show, a winner was randomly picked and a text message alerting them to pick up the iPod Touch was sent. ListeNation can now text or call to this list for our marketing purposes.
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What is a text-to-subscribe campaign?
A text-to-subscribe campaign is much like a text-to-win campaign but instead of a prize or reward, more information is being offered. A lead is inclined to text to your key word to sign up for a list, newsletter, and more information about a product or an event. Text to subscribe also yields a double opt-in list to market to.
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What is an outgoing text campaign?
An outgoing text campaign is a message that you send to an existing database or leads generated by a text-to-win/subscribe campaign. These campaigns can be informational or sales based.
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If I send you my database, do I need to double opt-in?
No. If you already have opt-in language on your website or a form that includes permission to text your lead’s cell phone, you do not need to send an opt-in message. However, ListeNation suggests that you send an opt-in message and receive double opt-in status for all leads out of an abundance of caution.
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What information must I supply ListeNation?
If you are sending your own list for an outgoing ListeNation text campaign we need the cell phone number and the cell carrier/provider that corresponds with that number. We suggest you request this information when you are gathering leads. ListeNation can append the carrier information if you have not collected it, at an additional charge.
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How much does it cost if I do not have carrier information?
ListeNation charges .05¢ per lead to append carrier information to your list. We will supply you with this information after it is appended to your database. This is a third party cost and is not included in set-up or campaign fees.
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Are my leads secure?
ListeNation prides itself on its security practices. At no time will any one other than a ListeNation employee have access to your leads or database. ListeNation has 10 years of experience in the Trade Show and Events Industry and takes great pride in its reputation for database security protocol.
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How often can I text my Leads?
You can text your text-to-win leads up to 5 times in a month. You can text your internal database as often as you’d like. However, ListeNation encourages its clients to limit the use of texting to important information distribution. Over use will result in leads opting out and an overall loss of effectiveness.
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How else can I contact my Leads?
Since your leads will be in the form of phone numbers only. You can use outbound text campaigns, ListeNation’s Voicemail Marketing Service or have staff contact via phone.
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FAQ ListeNation Pre-Recoded Follow-up System (PFS)
What is a PFS Call?
The PFS Call is a trio of ListeNation calls, sent at appropriate intervals to an exhibitor’s trade show or event generated leads. The PFS Call guarantees every exhibitor lead will be followed up.
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Why would I need to use ListeNation’s PFS service?
According to the Center for Exhibition Industry Research (CEIR) 80% of Event Marketing leads are wasted; it is the industry’s most crippling statistic. A PFS campaign will ensure every lead generated from your event is contacted.
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What are the steps to do a PFS Call campaign?
- Prior to the event, an exhibitor’s sales representatives record a series of three messages.
- Exhibitor’s booth staff uploads the daily event leads, after the show floor closes.
- Message #1 is delivered the same evening the lead visits the booth.
- Sales team answers incoming calls and updates lead list.
- Message #2 is delivered one week after event concludes to non-respondent leads.
- Sales team answers incoming calls and updates lead list a second time.
- Message #3, the final message is delivered seven days after call #2 to all remaining non-respondent leads.
- Delivery of detailed report for all attempts including those which were not reached.
Does this really work?
Yes it does. Call us today and see why ListeNation won Trade Show Executive’s 2008 Innovation Award for the PFS System.
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Who will benefit from using PFS?
Show Managers- Imagine promising your most valuable exhibitors that every dollar they spend at your show will be fully leveraged and that every lead they harvest will be touched. If you could promise that, every dollar spent at this years show will be more potent then ever. ListeNation’s PFS call will revolutionize your relationship with your key exhibitors by giving you control of the final sales process.
Exhibitors- Boost the morale of your sales team by delivering incoming hot leads. No longer will your sales team dial through endless lists of event leads with limited success. PFS will eliminate wasted efforts; hand dialing leads that are not in the office, with leads that are not receptive at the time of the call and with leads who were not truly interested.
Exhibitor Coaches- Motivate your team like never before, by offering the total package. Before the PFS call, your sphere of influence ends on the show floor. With the PFS call you can create a unified vision from first meet to meeting date. Now you can deliver to your client the results they demand instead of a desk drawer full of un-reached leads.
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What is the content of the three messages?
Message #1- Each individual sales representative records an informal message introducing themselves to the lead, sharing their contact information, thanking the lead for stopping by the booth and requesting a conversation to continue the information process. This call is delivered on the day first contact is made, ensuring a sense of urgency and a commitment to excellent customer service to that lead.
Message #2- The sales representatives records a message reaching out a second time to the non- responding leads. This message should reference a website, email or direct mail piece that the lead should be looking for. The lead should be directed to contact the sales representative if they need any further information or have questions after reviewing the information sent.
Message #3- The final message sent to non-responding leads. This message should convey the sales representative desire to at least speak to the lead to understand if the product is a fit or not. They will inform the lead that this is their last attempt to contact them via phone but they will be available for the lead at any time if they desire more information.
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